Franchise Support Team

Support

  • Rich Hankins

    Senior Director of Franchise Development

  • Nelson Tejada

    Chief Executive Officer

  • Paul Correale

    Director of Franchise Development

  • Corie King

    Franchise Marketing Manager

  • Brian Mooney

    Franchise Operations Director

  • Tiffany Spear

    Corporate Controller

  • Betsy Schmandt

    President, Franchising

  • Kim Browning

    Franchise Operations/Training Manger

  • Heather Piaseck

    Supply Chain Specialist

Operations / Field Support Services

Field-based support professionals dedicated to business operations and store profitability

Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practicesExpert employee training and staffing

Marketing Services

Marketing plan for new store opening to help create awareness and trialOngoing marketing plan and strategy to help attract new customers while maintaining current regular customersMarketing strategies that emphasize owning the community through local store marketing activitiesNational Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference

Training

Seven-day new franchisee training at the company’s Famous Brands University (FBU) in Salt Lake City, Utah

Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention

Ongoing support of product and promotional launches

Ongoing support via the company’s eLearning platform – FBUviewNational POS platform with comprehensive system support

Store Development

Real estate team to assist with market planning and site selectionProprietary site evaluation tool

Construction and store opening team to assist with entire store opening process

Construction management firm in place to facilitate store construction and opening