Headquartered in Broomfield, Colorado, Famous Brands International (“Famous Brands, or the “Company”) owns and manages two category defining, iconic brands: Mrs. Fields and TCBY (The Country’s Best Yogurt). In addition, the Company recently entered into the chocolates, candies, and nuts categories through the acquisition of Maxfield Candy and Nutty Guys, enabling sales of year-round snacking products. The Company markets and distributes its products such as cookies, frozen yogurt, brownies, chocolates, nuts, and popcorn, through its franchising, gifting, and licensing business segments. The Company’s gifting segment markets and distributes products through catalogs, e-commerce, and various retail channels. Additionally, the Company licenses the use of its trademarks, logos and recipes to third parties for distribution of Mrs. Fields and TCBY branded products through non-bakery stores and cafes. With over 750 owned and franchised locations in 33 countries, the Company is currently leveraging the category leading brand awareness of its iconic brands to drive sales across all three channels of the business through an exciting growth strategy. Famous Brands is a portfolio company of Z Capital Partners, LLC (“Z Capital”), a leading private equity firm with approximately $1.9 billion of regulatory assets and committed capital under management.
About Mrs. Fields
Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields enjoys the highest aided brand awareness in the industry and sells products at over 300 retail locations globally and online. Visit http://www.mrsfields.com for more information.
Also based in Broomfield, Colorado, TCBY has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Today, TCBY enjoys the highest aided brand awareness in the industry and sells products at over 400 retail locations globally and online. Visit http://www.tcby.com to learn more.
About Z Capital
Z Capital is a leading private equity firm with approximately $1.9 billion of regulatory assets and committed capital under management with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require growth capital, balance sheet and/or operational improvements. Visit http://www.zcap.net for additional information.