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About the Company

Famous Brands International

Famous Brands International (“Company”) is an omnichannel branded food company that owns and manages two category defining, iconic brands: Mrs. Fields® and TCBY® (The Country’s Best Yogurt). The Company markets and distributes its products such as cookies, frozen yogurt, brownies, berries and cakes, through its franchising, gifting, and licensing business segments. The Company’s gifting segment markets and distributes products through e-commerce, catalogs, call center and various retail channels. Additionally, the Company licenses the use of its trademarks, logos and recipes for distribution of Mrs. Fields® and TCBY® branded products through various retail channels. Serving millions of loyal customers around the world, Famous Brands maintains a presence in the U.S., Canada, Australia, Hong Kong, Morocco, Panama, Taiwan and the Bahamas with over 500 franchised locations. The Company is currently leveraging the category leading brand awareness of its iconic brands to drive sales across its omnichannel platform through an exciting product driven growth strategy. Famous Brands is headquartered in Broomfield, Colorado. Please visit https://www.famousbrandsintl.com to learn more.

Mrs. Fields

About Mrs. Fields®

Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields® name quickly became associated with warm, freshly baked cookies right out of the oven. Celebrated by multiple generations, Mrs. Fields® today enjoys the highest aided brand awareness in the industry and maintains a strong market presence. Products are sold via MrsFields.com, gifting catalogs, call center and corporate sales team where it provides customers a vast selection of products for all occasions. Today, the Company’s signature cookie assortment has been extended into complementary giftable products including brownies, cakes, berries and beyond. Mrs. Fields® also sells its tasty treats via 250 franchised retail locations globally. Mrs. Fields® licenses the use of its trademarks and recipes for distribution of products through a variety of retail locations. Mrs. Fields® is based in Broomfield, Colorado and operates a robust production and distribution facility located in Salt Lake City, Utah.

TCBY

About TCBY®

TCBY® is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY® is a successful model that has fueled the growth of a thriving industry. TCBY®, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY® launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBY® has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Please visit https://www.tcby.com to learn more.