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Privacy Policy

We do not rent or sell your email address.

Mrs. Fields® Gifts Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website: http://www.mrsfields.com/.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information.

Our site uses cookies to keep track of your shopping cart. We use cookies to deliver content specific to your interests and for other purposes.

Our site uses an order form for customers to request information, products, and services. We collect visitor's contact information (like their email address), financial information, and demographic information (like their zip code, age, or income level). Contact information from the order form is used to send orders and information about our company to our customers. The customer's contact information is also used to get in touch with the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Financial information that is collected is used to bill the user for products and services. Demographic and profile data is also collected at our site. We use this data to tailor our visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences.

Our online surveys ask visitors for contact information (like their email address), and demographic information (like their zip code, age, or income level). We use contact data from our surveys to send the user information about our company. The customer's contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

We run contests on our site in which we ask visitors for contact information (like their email address), and demographic information (like their zip code, age, or income level). We use contact data from our contests to send users information about our company. The customer's contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

Special Privacy Notice Related to Children's Online Privacy Protection.

Although our web site is not specifically directed toward children, and we do not collect personal information from persons under the age of 18 on our web site, we recognize that parents and children visit this site because of the family-friendly nature of our products. This provides us with the opportunity to help educate consumers about the Federal Trade Commission's Children's Online Privacy Protection Rule. Please visit www.ftc.gov/kidsprivacy for information from the Federal Trade Commission about protecting children's privacy online.

Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor.

This site gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service.

  1. You can visit the following URL: http://www.mrsfields.com/cookieclub/remove/.

Analytics:

  • The Google Analytics features that we have implemented are based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting).
  • Using the Ads Settings, individuals can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
  • Mrs. Fields uses Google's interest-based advertising and 3rd party audience data (such as age, gender and interests) for marketing purposes.

Correct/Update

This site gives users the following options for changing and modifying information previously provided.

  1. Go to http://www.mrsfields.com/account/profile/ to edit your online account information.
  2. Email: Go to http://www.mrsfields.com/contact/.

Contacting the Web Site

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact:

Mrs. Fields Gifts Inc.
1717 South 4800 West
Salt Lake City, Utah 84104
Phone: 1-800-COOKIES
webmaster@mrsfields.com