Press Release: Mrs. Fields Sweetens Portfolio

The parent company of Mrs. Fields Cookies and TCBY Yogurt is adding Maxfield Candy and Nutty Guys brands to the portfolio. Famous Brands International, which is owned by private equity firm Z Capital Partners, L.L.C., has acquired the assets of International Confections Co. Financial terms of the transaction were not disclosed.

The Maxfield Candy brand, which previously was owned by a Mrs. Fields licensee, makes assorted chocolates, peppermint bark and truffles. Nutty Guys manufactures premium nut, dried fruit and popcorn products.

“With a renowned heritage as a premium confectioner dating back nearly 70 years, the Maxfield Candy brand is an ideal fit, and I’m confident that the addition of these delicious treats to the Famous Brands portfolio will delight our existing and future customers,” said Joyce Hrinya, interim chief executive officer of Famous Brands.

The addition of Maxfield Candy and Nutty Guys is expected to accelerate global demand for Famous Brands’ products.

“As a long-standing partner to Mrs. Fields, Maxfield Candy is a natural addition to our portfolio,” said James Zenni, chairman of Famous Brands and c.e.o. of Z Capital. “The Famous Brands’ team has worked tirelessly to capitalize on the significant potential of the company’s platform, and today, TCBY and Mrs. Fields are distinctly positioned in their respective markets and expanding rapidly.”

It’s Nog Time at TCBY!

Run, don’t walk to your favorite TCBY to try our new dairy-free, totally vegan, totally delicious Almond Nog frozen yogurt! It’s your favorite holiday flavor with none of the holiday guilt! Find a store here.

Try New Silk Vanilla Fro-Yo at TCBY

Mrs. Fields Secrets TCBY Silk Vanilla
Very exciting news! Today at TCBY you’ll find the latest in our collaboration with Silk Almond Milk: TCBY Silk Vanilla! Created from popular demand, this rich, delicious treat made with Silk Almond milk sports some incredible stats:

  • Dairy-free
  • 110 calories per serving
  • Made with all natural ingredients
  • Non-GMO ingredients
  • Excellent source of fiber
  • Low fat
  • Cholesterol free
  • Low sodium
  • Vegetarian
  • Vegan
  • Delicious vanilla flavor from real vanilla plant

This is truly a treat for everyone. Stop in at a TCBY today and try something silky!

Mrs. Fields Trivia is HERE – Win FREE COOKIES!

Mrs. Fields Trivia – Aug 23rd, 2012

Here’s your chance again to win another amazing gift of FREE cookies from Mrs. Field

Enter the contest by leaving a comment on our blog.  If we pick you as our winner, we will contact you via the email you’ve provided.

We will draw 1 name from the correct answers given and that person will receive a FREE Mrs. Fields 35th Anniversary Tin ($44.00 Value, with shipping). Answers will be accepted until midnight (Aug 23rd, 2012). Limited to one win per month per entrant. Winner will be notified via email.

Prize Details:

This week we’ll be giving away one of our special edition 35th Anniversary Mrs. Fields Tin – item #10025, a $44.00 value, including shipping. It contains 60 Nibblers® bite-sized cookies. Perfection!


Name our sister brand with delicious frozen treats…

Great News for TCBY (and You)!

Our TCBY brand has been getting a lot of buzz lately. While you and your friends have been enjoying our delicious frozen yogurt all across the country, a panel of judges and industry experts have awarded TCBY the Excellence in Innovation Award from Prepared Foods. The honor comes after years of hard work to develop rich, decadent frozen yogurt that is far and away healthier than anything else on the market. Here are some interesting facts about our fabulous (and now award-winning) Super Fro-Yo; it has:

  • less than 120 calories per serving, and no more than one gram of saturated fat.
  • a minimum of three grams of fiber per serving.
  • a minimum of four grams of protein per serving.
  • a minimum of seven types of probiotics per serving.
  • a minimum of 20% of the Daily Value of Vitamin D and Calcium.
  • a minimum of 10% of the Daily Value of Vitamin A.
  • at least 20 billion (yes, billion) live and active cultures per serving at manufacturing.

As you can see, it’s truly a guilt-free treat!

If that isn’t enough good news, there’s more. TCBY is celebrating 30 years in business this month with an amazing sweepstakes on facebook. Visit our facebook page and enter now to win. Each week in September, we’re giving away two $30 gift certificates, and one lucky winner at the end of the month will win free TCBY frozen yogurt for an entire year! Plus, every entrant will receive a 30% off store coupon. (And by the way, you can earn extra entries by “sharing” the contest on your own facebook page!)

All this good news is making me hungry. How about a fro-yo? I’ll meet you at TCBY.

Join the TCBY e-Club!

Did you know that Mrs. Fields Famous Brands owns TCBY? That’s right, we’re one big, happy, delicious family! And if you hadn’t noticed, TCBY has been getting a lot of press lately. Check us out in SHAPE magazine!

And now, we’ve started an e-club for TCBY fans. You’ll get info about special promotions, exclusive offers, and special event invitations.

Use your fancy, new-fangled cell phone to scan the code to join or click here—it’s that easy! Here’s a close-up, just in case you need it. If you stare at it long enough, you’ll see an image of a frosty, ice-cold frozen yogurt.

Or maybe that’s just me.

New TCBY in Sugarhouse, Utah

Did you know that TCBY is part of the Mrs. Fields family? It’s true!

Last week, we celebrated a grand re-opening of our Sugarhouse, Utah store complete with a swanky new look and a new way to experience our famous yogurt. Customers now enjoy self-serve yogurt and toppings, creating their own unique concoctions and paying by the ounce. It’s the perfect place to gather with friends and enjoy a healthy treat. If you loved TCBY before, you’re going to love it even more. Check out the new digs:

TCBY Sugarhouse   002a

TCBY Sugarhouse   009a

TCBY Sugarhouse   018a

TCBY Sugarhouse   034a

TCBY Sugarhouse   049a

TCBY Sugarhouse   058a

TCBY Sugarhouse   150a

If you’re in the area, stop in and see us! I promise, you’ll love it!

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